2,267 Profile Views.
289 Direction Requests.
183 Website Clicks and 77 Calls.
How Hyxil's Google Business Profile optimisation produced 2,267 profile views, 289 direction requests, 183 website clicks, and 77 calls for an Ohio concrete coating company from May to October 2026 — with zero paid advertising.
This client is a concrete coating contractor based in Ohio. Their services include garage floor coatings, basement floor coatings, commercial concrete coatings, and decorative concrete finishes. Due to a non-disclosure agreement, their business name and specific city are kept confidential. All metrics are real, taken directly from Google Business Profile Insights.
The concrete coating industry in Ohio is a high-ticket, high-intent service. Homeowners searching for concrete coating are typically ready to buy — they want a quote, not more research. That makes GBP visibility and local pack ranking the single most important digital marketing channel for a business like this.
Ohio has one of the highest concentrations of homeowners in the Midwest, with a large proportion of properties featuring garages and basements — the two primary spaces where concrete coating is in demand. Search terms like "garage floor coating Ohio", "epoxy floor near me", and "concrete coating contractor" generate consistent local search volume year-round, with a seasonal spike in spring and early summer when homeowners begin home improvement projects.
The client had a Google Business Profile but it was not generating consistent inbound enquiries. Their listing lacked complete service information, had minimal photos, and was not appearing in the local pack for the high-intent queries their potential customers were using. In the concrete coating market, where a single job can be worth $3,000 to $10,000, missing even a handful of leads per month represents significant lost revenue. The goal was to make the GBP work as a lead generation asset, not just a directory listing.
GBP Audit and Competitor Benchmark
We audited the existing GBP against the top 5 ranking concrete coating and epoxy floor businesses in the client's Ohio service area. We identified exactly what the ranking profiles had that this client's profile lacked — category structure, photo volume, review count, service descriptions, and Q&A content — and built a prioritised fix list.
Category Optimisation
We set the primary category to "Concrete Contractor" and added relevant secondary categories including "Floor Refinishing Service" and "Epoxy Floor Coating". Category selection is one of the highest-impact GBP ranking factors and most businesses in this niche either miss secondary categories entirely or choose irrelevant ones.
Services and Business Description
We rewrote the business description to naturally include the core service keywords: garage floor coating, epoxy flooring, basement floor coating, commercial concrete coating, and decorative concrete. Every individual service was added to the services section with its own description and price range where appropriate, giving Google more signals to match the profile to specific search queries.
Photo Library Upload
We uploaded a complete before-and-after photo library covering garage floor coatings, basement transformations, and commercial projects. For a visual service like concrete coating, photos are both a ranking factor and the primary conversion driver — homeowners decide to call based on seeing the quality of past work, not reading descriptions.
Service Area Configuration
We configured the service area to cover the full territory the client operates in across Ohio. A correctly defined service area tells Google which local search results the profile should be eligible to appear in, directly impacting local pack visibility across the service radius.
Review Generation Process
We implemented a post-job review request workflow using direct GBP review links. For concrete coating, reviews are particularly powerful because the visual nature of the work means reviewers often describe what they saw — adding keyword-rich, authentic content to the profile that Google reads as relevance signals.
GBP Posts and Seasonal Content
We maintained a regular posting schedule aligned to the Ohio home improvement calendar — spring preparation posts in March and April, summer project showcases, and autumn weatherproofing content. Regular posting activity signals to Google that the business is active and engaged, which supports local ranking consistency.
183 website clicks
Website clicks from the Business Profile for May to October 2026. The chart dips in August, and the printed total for the period is 183.
289 direction requests
Direction requests are the largest action in this export. The chart dips in June and reaches its high point in July. The period total is 289.
Across May to October 2026 the profile also produced 77 calls. Direction requests (289) are ahead of website clicks (183) in this window. Just over half of the 2,267 views came from a phone search.
How Customers Found the Profile
54% of the 2,267 profile views came from Google Search on mobile — 1,228 people. Desktop search added 500 views (22%). Google Maps added 307 views on desktop (14%) and 232 on mobile (10%).
These figures are the Google Business Profile export for May to October 2026. Direction requests total 289. On that chart, June is the low month and July is the high month. Calls total 77 and rise from May through August. Website clicks total 183, with a dip in August on the chart.
The six-month window covers late spring through early autumn in Ohio. The profile turned that search into 289 direction requests, 183 website clicks, and 77 calls.
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