Near Zero to 14,000 Monthly Sessions.
What Consistent SEO Actually Builds —
And What Happens When You Stop.
Hyxil grew Arkaa Consultants from near-invisible to 14,000 monthly organic sessions over 2+ years through on-page SEO, technical audits, content strategy, backlink building, and a news content engine — then watched what happened after the engagement ended.
Arkaa Consultants is a leading property consultancy based in Lahore, Pakistan. They provide residential and commercial real estate services across Lahore's major housing schemes and development projects — including DHA, Bahria Town, LDA City, and various new development launches. Their target audience spans local buyers, overseas Pakistanis, and institutional investors.
This engagement ran from 2022 through 2024 under Hyxil's prior brand, FocalFrog. Over that period, we took the site from near-zero organic visibility to a peak of 14,000 monthly sessions, ranking for 600+ keywords across Pakistan's competitive real estate search landscape.
Pakistan's real estate search market is dominated by established portals like Zameen.com and Graana.com, which have massive domain authority and enormous content libraries. For a property consultancy to rank alongside or above these portals for specific project and location queries, every element of SEO needed to be working simultaneously: technical health, content quality, keyword targeting, and backlink authority. There was no shortcut. Arkaa needed a sustained, multi-year SEO programme — not a one-time fix.
Start
Engagement Begins
Arkaa Consultants had minimal organic search visibility. No structured keyword strategy, technical issues across the site, and no backlink profile to speak of. The site existed but was effectively invisible in Google search results.
Q3–Q4
Technical and On-page Foundation
After the initial audit and technical fixes, plus keyword-optimised on-page rewrites across core service and project pages, the first keyword rankings began appearing. Initial traffic was low but the trajectory was confirmed.
Full Year
Content Engine + Backlinks Compound
The news content strategy (150+ published articles covering Pakistan real estate, LDA, CDA, RDA, CPEC property developments) combined with consistent backlink acquisition started compounding. Traffic climbed month over month throughout 2023.
Peak
Peak Traffic Reached
At peak, Arkaa Consultants was receiving 14,000 monthly organic sessions — ranking for 600+ keywords with 87 in the top 3 positions. The site was competing directly with national property portals for high-intent real estate queries in Lahore and across Pakistan.
End
Hyxil Engagement Ends
The engagement concluded. The SEO infrastructure built over 2+ years was handed over with full documentation. At this point the site had 600+ keywords ranked, 471 referring domains, and 14,000 monthly sessions.
Current
Traffic Decline After SEO Stopped
Without ongoing SEO maintenance, content additions, and backlink building, rankings began slipping. Competitors reclaimed positions. By late 2025, Ahrefs shows 2,100 monthly sessions — an 85% drop from peak. The domain authority and backlinks remain but without active optimisation the traffic erosion continued.
The 85% traffic decline after SEO stopped is not a failure — it is the proof. It demonstrates precisely what 2+ years of Hyxil's work was delivering: 14,000 sessions per month of value that competitors could not easily displace while the work was active. SEO is not a tap you turn on once. It is ongoing infrastructure. The moment maintenance stops, competitors who are still investing will reclaim your rankings.
Comprehensive Technical SEO Audit
We ran a full technical audit using Screaming Frog and Ahrefs — identifying crawl errors, broken internal links, duplicate content issues, missing canonical tags, slow page load times, and indexation problems. A clean technical foundation was the prerequisite for everything else. Without it, even the best content and backlinks underperform.
Keyword Research for Pakistan Real Estate
We mapped the full keyword landscape for Pakistani real estate — covering housing scheme queries (DHA Lahore, Bahria Town, LDA City), project-specific searches, investor intent terms, and overseas Pakistani buyer queries. Keywords were prioritised by commercial intent and competition level, with a phased targeting approach across the 2+ year engagement.
On-page SEO Optimisation
Every core service page, project page, and location page was rewritten and optimised with targeted title tags, meta descriptions, header structure, and body content. We ensured each page had a clear keyword focus and sufficient content depth to compete with well-established property portals targeting the same queries.
News Content Engine — 150+ Articles
We built and executed a news content strategy publishing 150+ articles across the /news/ section covering Pakistan real estate market developments, LDA announcements, CDA updates, RDA project news, CPEC property implications, cement and steel price movements, and housing scheme launches. This content served two purposes: targeting long-tail informational keywords and building the topical authority that Google needs to trust a site in a competitive niche.
Backlink Building — 471 Referring Domains
We built a consistent backlink acquisition programme over the 2+ year engagement, growing the referring domain profile to 471 domains and 649 total backlinks. Placements included Pakistan real estate publications, business news sites, and relevant directory listings. This domain authority growth is what allowed the site to compete with national property portals for competitive terms.
Internal Linking and Site Architecture
We structured the internal linking to pass authority from high-traffic news content down to commercial project and service pages. This meant the topical authority built through news content actively supported the ranking of the money pages — a compounding SEO strategy that became more effective with every piece of content published.
Monthly Reporting and Strategy Iteration
Every month we reviewed keyword movements, traffic trends, and competitor activity through Ahrefs and Google Search Console. This allowed us to identify emerging keyword opportunities (particularly around new project launches and regulatory announcements), pivot content strategy when needed, and double down on what was driving the most commercial traffic.
The news content engine was the single biggest traffic driver. 150+ articles targeting Pakistan real estate news, government housing authority updates, and market developments built topical authority that compounded over time — each new article strengthened the site's relevance for the entire real estate topic cluster.
Housing Scheme Updates
DHA, Bahria Town, LDA City, and new scheme launch coverage targeting high-intent buyer searches.
Regulatory News
LDA, CDA, RDA, and FBR real estate policy updates — positioning Arkaa as the authority source.
CPEC Property Coverage
CPEC investment zone property implications targeting overseas and institutional investor searches.
Market Price Updates
Cement, steel, and property valuation updates that attracted repeat visits from investors tracking market movements.
Despite the traffic decline, the structural SEO work built over 2+ years remains visible in the Ahrefs data. The backlink profile, referring domain count, and AI citation presence are all lasting assets from the campaign.
The referring domains (471) and backlinks (649) built during the engagement still exist and still contribute to domain authority. If SEO work resumed today, the site would recover significantly faster than it grew initially — because the domain authority foundation is already there. Rebuilding from DR 26 with 471 referring domains is a very different starting point from near-zero in 2022.
One of the most notable remaining results is Arkaa Consultants' presence across AI search platforms. The content authority built through 150+ articles means the site is still being cited by AI tools even as organic traffic has declined — a signal of the content quality produced during the engagement.
42 Google AI Overview citations, 35 ChatGPT citations, and 36 Perplexity citations from a real estate consultancy in Pakistan is remarkable. This is the direct result of the high-quality, topic-authoritative content strategy executed over 2+ years. AI tools cite sources they trust — and the content library built for Arkaa earned that trust across every major AI platform.
The Saudi Arabia, UAE, and USA traffic — even at small volumes — represents overseas Pakistanis researching property investment back home. At peak traffic of 14,000 sessions, these international segments would have been proportionally larger, representing high-value overseas investor leads that are extremely valuable for a Lahore property consultancy.
SEO rankings are not permanent assets. They are maintained positions. Every ranking you hold, a competitor is trying to take. When your SEO stops, theirs does not. Over 12 to 18 months, without content additions, link maintenance, and technical upkeep, even a well-built site will lose ground to competitors who stayed consistent. This is not unique to Arkaa — it is the reality of how organic search works for every business in every market.
If you are already investing in SEO, stopping is the most expensive decision you can make. The traffic does not stay — it erodes. If you have never started, waiting costs you every month. The businesses ranking above you right now are not smarter. They started earlier and stayed consistent.
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We run long-term SEO programmes for businesses that want to grow organically and stay there. Real estate, home services, B2B — if customers search for it, we can rank it.